June 11, 2019


The Economist declared 2019 as “the year of the Vegan”. All things Vegan is trending worldwide with the rise in popularity. Other industries have sat up and taken notice, especially the beauty industry of which nails is a huge part.

The two do not always go hand in hand. Reasons for choosing Veganism can be one or more including ethical, health and environmental. The Vegan Society in Britain has stated that there has been an increase from 150,000 to 540,000 in followers over the last decade.

This all-time high is being elevated by the number of Millenials choosing to follow a Vegan lifestyle. Our younger generation do not see it as a fad but a genuine life choice.

Social media is filled with celebrities endorsing the values of a Vegan lifestyle and beauty regime. In turn this creates a massive awareness amongst consumers looking for beauty products and treatments. The explosion of Vegan consumers cannot be ignored by ethical and forward thinking brands like Dipt.

Dipping powder systems are not new. However, they are having a surge in popularity. Dipt tm offers a large range of semi-permanent, high gloss colours with the added strength for the customers looking for more than a nail polish or gel colour.

Skin allergies have risen massively causing the necessity to seek out alternative ingredients. Some clients may be allergic to products they have been wearing, some may develop an irritation or allergy due to over-exposure. It is important to use professional products applied by a professional and qualified nail tech. Either of these reason can drive the demand for optional products.

The future of the beauty industry is Vegan and not tested on animals. You do not have to compromise your beliefs in the name of beauty.